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What is tourism planning?

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Planning is the dynamic process of determining goals, systematically selecting alternative courses of actions to achieve those goals, implementing the chosen alternatives and evaluating the choice to determine if it is successful. The planning process regards the environment which includes political, physical, social and economic elements as interrelated and interdependent components which should be taken into account in considering the future of a destination.
Like any planning, tourism planning is goal-oriented, striving to achieve certain objectives by matching available resources and programs with the needs and wants of people. Comprehensive planning requires a systematic approach, usually involving a series of steps. The process is best viewed as an iterative and ongoing one, with each step subject to modification and refinement at any stage of the planning process.



There are six steps in the planning process:
1. Define goals and objectives.
2. Identify the tourism system.
a) Resources
b) Organizations
c) Markets
3. Generate alternatives.
4. Evaluate alternatives.
5. Select and implement.
6. Monitor and evaluate.
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