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Q: What kind of corporate advertising program would you recommend for JetBlue?
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Does Jet Blue offer a frequent flyer mile program?

JetBlue offers a frequent flyer program called TrueBlue, and it actually looks like a pretty good one. No blackout dates and only requires you to either, 1)fly with JetBlue in a 12 month period, OR 2)make at least a $1 purchase using the JetBlue American Express card.


Describe the major decisions involved in developing an advertising program?

Developing an advertising program can be vital for a business. First, you must decide what you want the advertising to accomplish. Next, you should decide the target market for the advertising. Then, you should set the budget for the advertising program. Finally, you should decide the outlet that will be used for advertising.


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Yes there are companies that offer a rewards program for your corporate business travel. You can search on the web for a list of companies that will assist you in finding a rewards program that best suits your needs.


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They provide money for the program .


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There are five major decisions to be taken when developing an advertising program. 1. What are advertising objective? 2. How much can be spent? 3. What media should be used? 4. What message should be sent to the market? 5. How should the results be evaluated.


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