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Original research done by Edgar Dale shows that the effectiveness of learning or the learning retention rate based on the learning experiences and the media that was used for the instruction is shown in the following table (Dale's cone -pdf,gif). From Dale's research, additional studies were performed by the National Training Laboratory Institute for Applied Behavioral Science and many other universities researchers.

Teaching Method

Knowledge Retention

See/Hear - Lecture

5%

Reading

10%

Audio Visual / Video

20%

Demonstration

30%

Discussion Group

50%

Practice by Doing

75%

Teaching Others

90%

Immediate application of learning in a real situation

90%

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Q: What percentage of information is retained by listening?
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