Nike uses Price Leadership strategy and value based pricing. This is when a company sets is price based on the value the consumer places on the product. Nike has spent a lot of money to promote their brand as top of the range. Customers buy the product for the Nike symbol and are willing to pay high prices regardless of the products actual value.
penetration pricing strategies
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Which pricing policy adopted by nike in south African country?"
the pricing strategies are unit prcing
Globally, Heineken utilizes the premium pricing policy. This is effective as the Heineken brand is unique to that of competitors.
competition price
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Robert Schindler has written: 'Pricing strategies' -- subject(s): Marketing, Pricing
Penetration pricing and coupons
The recommendation of future pricing strategies is actually to increase prices among steady customers. Less investments should also be considered if the company has lost some profits.
There are various pricing options available including retail, promotional and discount pricing. Businesses use various strategies to attract customers on a regular basis.
My friend, The answer could be psychological, time and value pricing strategies. The pricing technique they always apply is Every Day low Pricing. Srikanth PhD Scholar India