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Nice question.
If you do not update your site regularly then the following two eventualities may happen-
Negligence by SE Spiders
When a search engine spider or SE Bot comes to your site for the second time it checks if the content has checked. If it has then it makes a note to visit the site sooner next time. When it comes the third time and finds the content changed yet again then it will try to come back even sooner. So finally what happens is that your site is always updated in search engines cache (memory). So you will get the benefits for it. On the contrary if there is no update for a long time then the search engine starts neglecting your site, that is the frequency of visit goes down.
Lower Revenue
If you are using a ad platform like adsense or widgetbucks or other such services as a publisher then you tend to get higher per click rates if your sites freshness is always high. This is not a hard fact. Just observations over the time.
So it always pays to keep your site updated.
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∙ 15y ago
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