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Because people on the far right make a lot of noise and are very energized in grassroots efforts. Each candidate of each party wants to energize their base for votes and also to build a large group on local levels that believe enough in the candidate to go out and talk to people about voting. They want to goes as extreme as possible to get those votes but also not go too far where they would lose the independent vote, which is a huge chunk. I have to say given this years selection I would have to say Mitt Romney is not extremely conservative compared to some of the other candidates but he also has changed and gone further right since his time in Massachusetts, a predominantly liberal area .

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Q: Why do successful candidates for the republican presidential nomination generally tend to be more conservative than the average republican?
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Why do successful candidates for the Republican presidential nomination tend to be more conservative than the average rank-and-file Republican?

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