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Branding helps businesses differentiate themselves from each other. Successful brands are those who seem to run a 'monopoly' in their industries. They tend to control the industry. Studying these kinds of brands helps smaller brands improve their own branding efforts. Big brands act as a benchmark in branding for smaller ones.

Kwame from Sociatic.com

Branding is the philosophy of changing minds. Marketers must know their brands positive associations related to customers in order to get competitive advantage. Branding strategies are important because they can differentiate business from competition and create positive unique associations.

Banding is important for all the businesses despite the fact of size.

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Q: Why is it important to study brands and branding?
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