The ultimate goal of advocacy advertising usually relates to the passage of pending state or federal legislation.

Almost all nonprofit groups use some form of advocacy advertising to influence the public's attitude toward a particular issue.

Advocacy advertising is normally thought of as any advertisement, message, or public communication regarding economic, political, or social issues.

1. Internet Advertising

2. Television Advertising

3. Radio Advertising

4. Print Advertising

5. Outdoor Advertising

6. Non-traditional Advertising.

7. Product-Oriented Advertising

8. Image Advertising

9. Advocacy Advertising

10. Public Service Advertising

11. Direct Mail Advertising

12. Display Advertising.

Advertising can take a number of forms, including advocacy, comparative, cooperative, direct mail, informational, institutional, outdoor, persuasive, product, reminder, point-of-purchase, and specialty advertising.