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What is the goal of advocacy advertising?

Updated: 11/12/2022
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EncofBizandFinance

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13y ago

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The ultimate goal of advocacy advertising usually relates to the passage of pending state or federal legislation.

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Q: What is the goal of advocacy advertising?
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Almost all nonprofit groups use some form of advocacy advertising to influence the public's attitude toward a particular issue.


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Advertising can take a number of forms, including advocacy, comparative, cooperative, direct mail, informational, institutional, outdoor, persuasive, product, reminder, point-of-purchase, and specialty advertising.


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