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LTV is Lifetime value. LTV refers to the value of a customer over his lifetime. Businesses with recurring revenue (subscriptions) have a higher lifetime value than less frequent purchases (homes).

Value of potential future revenue generated by a company's customers in a lifetime. A company with high customer equity will be valued at a higher price than a company with a low customer equity.

No they are not all the same thing. A customer value threshold is the max the customer values something. A customer value proposition is the value proposed by the customer, which is the same as a value offering.

Customer value is one of key aspects of marketing.