(selling price - direct cost)/selling price = direct margin
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India's no-1 direct selling org. promoting IT ed. products.
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The difference and similarities between personal selling and
direct marketing are that personal selling is done by oneself to
another self, whereas direct selling is done by oneself to another
company.
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Direct method of selling is best for selling of products.
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Direct selling of services is where lets say a Bank lets you do
your transactions online.
You can go into the local Branch and pay a bill, that is using
their service. So online Banking is the direct selling of that
service 'online'