Hurdle Rate

The minimum amount of return that a person requires before they will make an investment in something.

Investopedia Says:
This is the rate of return that will get someone "over the hurdle" and invest their money.

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Term used in the budgeting of capital expenditures, meaning the Required Rate of Return in a Discounted Cash Flow analysis. If the Expected Rate of Return on an investment is below the hurdle rate, the project is not undertaken. The hurdle rate should be equal to the Incremental Cost of Capital.