Share on Facebook Share on Twitter Email
Answers.com

Marketing Concept

 
Barron's Marketing Dictionary:

marketing concept

Goal-oriented, integrated philosophy practiced by producers of goods and services that focuses on satisfying the needs of consumers over the needs of the producing company. The marketing concept holds that the desires and needs of the target market must be determined and satisfied in order to successfully achieve the goals of the producer.

Search unanswered questions...
Enter a question here...
Search: All sources Community Q&A Reference topics
Barron's Business Dictionary:

Marketing Concept

Top


1. idea or strategy for marketing a product or service.


2. philosophy of marketing a product or service that is benefit oriented rather than product oriented. For example, a successful marketing concept in the perfume industry is that the industry is in the business of selling dreams, sex, and romance—that is, the benefits to be derived from perfume, but not the perfume itself.

Previous:Marketing, Marketarea, Marketable Title
Next:Marketing Director, Marketing Information System, Marketing Mix
 
 

 

Copyrights:

Barron's Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.  Read more
Barron's Business Dictionary. Dictionary of Business Terms. Copyright © 2007 by Barron's Educational Series, Inc. All rights reserved.  Read more

Follow us
Facebook Twitter
YouTube

Mentioned in

» More» More