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Marketing Advertising and Sales

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Colten Gottlieb

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2y ago
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Cards in this guide (20)
How does a poem differ from poetry

It doesn't a poem is one poem. Poetry is several poems. They are the same.

Advertising campaign how can you use it in a sentence

Examine a Centers for Disease Control (CDC) advertising campaign that promotes the influenza (flu) vaccination. Analyze the campaign to discover the target audience and the advertising techniques used. Then, evaluate the effectiveness of these advertising techniques. Write a five-paragraph essay in which you explain how the advertising campaign effectively promotes the influenza vaccination to a range of audiences.

What is the most likely message behind the Adbusters' ad with the Gap logo on the silhouette of a head

Customers should be suspicious of Gap ads. (apex)

I got it wrong so you don't have to

When making an ad you should avoid

Overwhelming viewers

When viewing a print ad about 70 percent of people only see the what

The visual ~ Apex

What should you question when you first experience an advertisement

Its intentions

The concept of an ad is it's

The correct answer is: underlying creative idea.

Which customer characteristic will demographic research likely look at

Income

What ad's purpose is to persuade us therefore

C. Our job is to analyze it’s tactics

Sometimes journalists show bias

Without meaning to - APEX

An example of product placement is when a

character in a movie uses an iphone

An example if target group might be people who

have not been buying a certain product

An example of audience interaction in advertising is

scanning a QR code in an ad

What is the downside to the increased speed of the 24 hour news cycle

Stories are more likely to be inaccurate and less thorough. -Apex

What is the likely reason why adbusters publishes publishes a magazine with spoof advertisements

Add busters wants to encourage consumers to think critically about ads (APEX)

What do the Geico ads that feature a gecko on TV and in online pop-ups exemplify

How advertising campaigns use different forms of

Subliminal advertising relies on the viewer's

subconscious mind

Where can readers can explore the what ifs of established literature

Fan fiction

Why do advertisers try to sell products and services by

appealing to emotion character and logic

which best explains the purpose of an ad's headline

A strong headline will hook the potential customer and compel them to read more about your products and services.

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