Cards in this guide (25)
Are there any openings for new people to be a veterinarian
Yes. People will always have pets and stock animals, so there
will always be a need for veterinarians.
What does the use of an iconic logo in an ad exemplify
A practice called branding
What does democratized knowledge mean
people have equal access to knowledge and can contribute to it
as well.
What is the most likely message behind the Adbusters' ad with the Gap logo on the silhouette of a head
Customers should be suspicious of Gap ads. (apex)
I got it wrong so you don't have to
When making an ad you should avoid
What is the first question you should ask yourself when analyzing an advertisement
The first question you should ask yourself when analyzing an
advertisement is 'what is the intention or purpose.
Which part of a print ad is the only part seen by about 70 percent of people
The concept of an ad is it's
The correct answer is: underlying creative idea.
What mouthwash ad that asks the viewer if he or she has ever scared away a date because of bad breath tries to provoke
What ad's purpose is to persuade us therefore
C. Our job is to analyze it’s tactics
Sometimes journalists show bias
Without meaning to - APEX
An example of product placement is when a
character in a movie uses an iphone
What is the most likely reason why organizations like Adbusters publish magazines that spoof advertisements
Adbusters wants to encourage consumers to think critically about ads
An example if target group might be people who
have not been buying a certain product
What is the downside to the increased speed of the 24 hour news cycle
Stories are more likely to be inaccurate and less thorough. -Apex
Demographic research will likely reveal how
In hypertext poetry the reader can
Play with words and poetry
What is the likely reason why adbusters publishes publishes a magazine with spoof advertisements
Add busters wants to encourage consumers to think critically about ads (APEX)
What do the Geico ads that feature a gecko on TV and in online pop-ups exemplify
How advertising campaigns use different forms of
News organizations sometimes show bias because
They are influenced by the need to make money - APEX (I just took it)
Why do advertisers try to sell products and services by
appealing to emotion character and logic
What of these exemplifies product placement
Product placement is like for instance, in a movie someone is using a iPad. Like you even see the Apple logo.
Why Alisa Miller says news about celebrities like Britney spears is
which best explains the purpose of an ad's headline
A strong headline will hook the potential customer and compel them to read more about your products and services.
Which would be an example of a target group
People who watch the same TV shows~ Apex