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Marketing Advertising and Sales

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Xander Hahn

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Cards in this guide (25)
Are there any openings for new people to be a veterinarian

Yes. People will always have pets and stock animals, so there will always be a need for veterinarians.

What does the use of an iconic logo in an ad exemplify

A practice called branding

What does democratized knowledge mean

people have equal access to knowledge and can contribute to it as well.

What is the most likely message behind the Adbusters' ad with the Gap logo on the silhouette of a head

Customers should be suspicious of Gap ads. (apex)

I got it wrong so you don't have to

When making an ad you should avoid

Overwhelming viewers

What is the first question you should ask yourself when analyzing an advertisement

The first question you should ask yourself when analyzing an advertisement is 'what is the intention or purpose.

Which part of a print ad is the only part seen by about 70 percent of people

the visual

The concept of an ad is it's

The correct answer is: underlying creative idea.

What mouthwash ad that asks the viewer if he or she has ever scared away a date because of bad breath tries to provoke

insecurities and fears

What ad's purpose is to persuade us therefore

C. Our job is to analyze it’s tactics

Sometimes journalists show bias

Without meaning to - APEX

An example of product placement is when a

character in a movie uses an iphone

What is the most likely reason why organizations like Adbusters publish magazines that spoof advertisements

Adbusters wants to encourage consumers to think critically about ads

An example if target group might be people who

have not been buying a certain product

What is the downside to the increased speed of the 24 hour news cycle

Stories are more likely to be inaccurate and less thorough. -Apex

Demographic research will likely reveal how

How much money they make

In hypertext poetry the reader can

Play with words and poetry

What is the likely reason why adbusters publishes publishes a magazine with spoof advertisements

Add busters wants to encourage consumers to think critically about ads (APEX)

What do the Geico ads that feature a gecko on TV and in online pop-ups exemplify

How advertising campaigns use different forms of

News organizations sometimes show bias because

They are influenced by the need to make money - APEX (I just took it)

Why do advertisers try to sell products and services by

appealing to emotion character and logic

What of these exemplifies product placement

Product placement is like for instance, in a movie someone is using a iPad. Like you even see the Apple logo.

Why Alisa Miller says news about celebrities like Britney spears is

Cheap (apex)

which best explains the purpose of an ad's headline

A strong headline will hook the potential customer and compel them to read more about your products and services.

Which would be an example of a target group

People who watch the same TV shows~ Apex

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Can supply create its own demand

Advertising campaign how can you use it in a sentence

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Why would a news organization slant information

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