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Marketing Advertising and Sales

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Emie Howe

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Cards in this guide (16)
What is the most likely message behind the Adbusters' ad with the Gap logo on the silhouette of a head

Customers should be suspicious of Gap ads. (apex)

I got it wrong so you don't have to

When making an ad you should avoid

Overwhelming viewers

What is the first question you should ask yourself when analyzing an advertisement

The first question you should ask yourself when analyzing an advertisement is 'what is the intention or purpose.

What should you question when you first experience an advertisement

Its intentions

What ad's purpose is to persuade us therefore

C. Our job is to analyze it’s tactics

What should you avoid when making an ad

Overwhelming viewers with too much information

An example of product placement is when a

character in a movie uses an iphone

Doublespeak refers to what

The use of vague language in the hope that the audience will make assumptions

source: Im built different

What does a alisa miller say about britney spears

Cheap

An example of libel is a journalist making someone look bad by purposefully

Misquoting the person in a newspaper

What is the downside to the increased speed of the 24 hour news cycle

Stories are more likely to be inaccurate and less thorough. -Apex

What is the likely reason why adbusters publishes publishes a magazine with spoof advertisements

Add busters wants to encourage consumers to think critically about ads (APEX)

What do the Geico ads that feature a gecko on TV and in online pop-ups exemplify

How advertising campaigns use different forms of

Subliminal advertising relies on the viewer's

subconscious mind

Why do advertisers try to sell products and services by

appealing to emotion character and logic

which best explains the purpose of an ad's headline

A strong headline will hook the potential customer and compel them to read more about your products and services.

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