Cards in this guide (16)
What is the most likely message behind the Adbusters' ad with the Gap logo on the silhouette of a head
Customers should be suspicious of Gap ads. (apex)
I got it wrong so you don't have to
When making an ad you should avoid
What is the first question you should ask yourself when analyzing an advertisement
The first question you should ask yourself when analyzing an
advertisement is 'what is the intention or purpose.
What should you question when you first experience an advertisement
What ad's purpose is to persuade us therefore
C. Our job is to analyze it’s tactics
What should you avoid when making an ad
Overwhelming viewers with too much information
An example of product placement is when a
character in a movie uses an iphone
Doublespeak refers to what
The use of vague language in the hope that the audience will make assumptions
source: Im built different
What does a alisa miller say about britney spears
An example of libel is a journalist making someone look bad by purposefully
Misquoting the person in a newspaper
What is the downside to the increased speed of the 24 hour news cycle
Stories are more likely to be inaccurate and less thorough. -Apex
What is the likely reason why adbusters publishes publishes a magazine with spoof advertisements
Add busters wants to encourage consumers to think critically about ads (APEX)
What do the Geico ads that feature a gecko on TV and in online pop-ups exemplify
How advertising campaigns use different forms of
Subliminal advertising relies on the viewer's
Why do advertisers try to sell products and services by
appealing to emotion character and logic
which best explains the purpose of an ad's headline
A strong headline will hook the potential customer and compel them to read more about your products and services.