Neil Simon Theatre (New York). A popular musical house located on the edge of the theatre district (West 52nd Street), the playhouse opened in 1927 as the Alvin Theatre, its name fashioned by the first syllables of the producers Alex Aarons and Vinton Freedley who built it. Herbert J. Krapp designed the 1,400‐seat theatre, which was in the style of the eighteenth‐century English playhouses. The opening production, the Gershwins' Funny Face (1927), was a hit; and over the years the Alvin saw many others, from Anything Goes (1934) and Lady in the Dark (1941) to Company (1970) and Annie (1977). The theatre is owned by the Nederlanders who in 1983 renamed it afterNeil Simon whose hit Brighton Beach Memoirs (1983) was playing there at the time.




