ripple effect

Ripples on water

The ripple effect is a term used to describe a situation where, like the ever expanding ripples across water when an object is dropped into it, an effect from an initial state can be followed outwards incrementally. Examples can be found in economics where an individual's reduction in spending reduces the incomes of others and their ability to spend^[1]. In sociology it can be observed how social interactions can affect situations not directly related to the initial interaction.^[2] and in charitable activities where information can be disseminated and passed from community to community to broaden it's impact.^[3]

See also

• Butterfly effect

References