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3 major types of business buying situations and what differentiates each from the other two?
Wiki User
∙ 10y ago
A straight rebuy is a fairly routine decision in which the buyer reorders without any modifications from
existing suppliers. In a modified rebuy, the buyer wants to modify product specifications, prices, terms,
or suppliers and usually involves more decision participants. A company buying a product or service for
the first time faces a new task situation. It is the marketer's greatest opportunity and challenge because of
the additional risk or cost, the larger number of decision participants, and the greater effort required to
collect all of the needed information
Wiki User
∙ 10y ago
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