5 Different Methods of Online Advertising?

Answer 1

Below are five of the most popular types of online advertising tactics:

1. Paid Search - paid search advertisements are located on most major search engine search results pages; you are charged on a per click basis, meaning you don't pay for the number of times your advertisement shows up, you only pay if someone clicks on your link; the cost for this type of advertising can be anywhere from a few cents per day to hundreds of thousands of dollars per month; the most used paid search service is Google Adwords. There are many companies out there that can help you manage your paid search campaigns or you can purchase several good books on how to manage your own paid search initiatives.
2. Banner Advertising - works in the quite the same way as paid search, in that you can choose a per click model which only charges you for the number of times your banner ad gets clicked, you can also choose to pay on a per impression model however; the cost for this type of advertising, like paid search, can soar into the hundreds of dollars per month or just a few dollars per day.
3. Media Buying - can be very expensive and is often something only afforded by larger companies. You pay to have your company advertised on high traffic websites such as CNN, ESPN, WebMD, etc.
4. Social Media - is probably the least expensive way to advertise online, but can be very time consuming; this type of advertising includes blogging, using Twitter, and setting up profiles (and being active) on social media sites such as Facebook and LinkedIn.
5. Text Links - used to be very expensive to run, but are becoming more economical. You can often purchase text links to run on websites for any where from a few dollars a month to several hundred dollars a month; text links are a great source of targeted traffic because they are placed on websites under a certain theme to ensure only the most qualified eyes see your advertisements.