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Seminar 1 questions
The seminar is held on October 14 at 2:40 p.m.
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How has the development of self-service technologies affected services marketing, to your mind? Give examples of how internet and telecommunications technologies have changed some of the services you use.
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Provide specific examples to show what distinguishes service offerings from customer service.
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List two incidents in which a service company has exceeded your expectations.
a. How did you react to the service?
b. Did these incidents change the way you viewed subsequent interactions with each of the companies? In what way?
- Watch the commercials
and
a. analyze how the service as a drama principle is employed in them.
b. What advertising appeals are used in each of them?
c. Name which elements of the advertisement structure you can find in the first and the third commercial, and where you can find each structural element.
- Visit Ritz-Carlton website
a. Which provider gaps has the company closed? How can you tell?
b. How does the information conveyed on the website reinforce the company’s service culture?
- Watch the TED Talk: Rory Sutherland: Life lessons from an ad man | TED Talk.
a. According to him, what needs to be done in advertising to create an effective ad?
b. Mention two ideas from the talk that you would like to take with you and explain why.
To prepare for the seminar, you may consult the following textbooks:
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Zeithaml, V., Bitner, M.J., Gremier D.D. (2017). Services Marketing. McGrawHill
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Lovelock, C., Wirtz, J. (2021). Services Marketing. People, Technology, Strategy
What else can I help you with?
What are some common practices that a culture shares?
Some common cultural practices include language, food, religion, holidays, rituals, and social norms. These practices help define a group's identity and strengthen social bonds within the community.
What is Community Hygiene?
Community hygiene refers to the practices and measures taken to maintain cleanliness and promote health within a community. This can include proper waste management, access to clean water, sanitation facilities, and education on hygiene practices. Community hygiene plays a crucial role in preventing the spread of diseases and improving overall public health.
What are the advantages and disadvantages neat and clean India?
Advantages of a neat and clean India include improved public health, enhanced aesthetics, and increased tourism, which can boost the economy. A clean environment also fosters community pride and encourages sustainable practices. However, disadvantages may include the high costs of maintaining cleanliness and potential resistance from individuals or groups unaccustomed to such initiatives. Additionally, there can be challenges in waste management infrastructure and public participation.
What are the cultural practices and traditions followed by the Iyengar Brahmin community?
The Iyengar Brahmin community follows cultural practices and traditions that are rooted in Hinduism. These include daily rituals such as prayers, offerings to deities, and observing festivals. They also place a strong emphasis on education, adherence to dietary restrictions, and maintaining purity in their lifestyle. Additionally, the community values the teachings of their religious texts and the guidance of their elders.
What is the definitive book on community policing?
There isn't one definitive book on community policing as it is a broad and evolving field. However, "Community Policing: A Contemporary Perspective" by Victor E. Kappeler and Larry K. Gaines is a widely used and respected textbook that covers the key concepts and practices of community policing. Other recommended books include "Community Policing and Problem Solving: Strategies and Practices" by Kenneth J. Peak and "Community Policing: Partnerships for Problem Solving" by Linda S. Miller and Kären M. Hess.
Do the Amish live longer than the general population due to their lifestyle and practices?
Studies have shown that the Amish tend to live longer than the general population, likely due to their traditional lifestyle and practices, which include physical activity, healthy diet, and strong community support.
What practices does mixed economy include?
Practice
What does a community include?
Comute
What is the definition pseudoscience?
Pseudoscience refers to beliefs or practices that claim to be scientific but lack empirical evidence, are not backed by the scientific community, and often rely on unfounded assumptions or faulty reasoning. Examples include astrology, homeopathy, and creationism.
What are the appeals by association for reading stratergies?
Appeals by Association include bandwagon appealsthat encourages you to be one of the crowd
What are the cultural traditions and practices unique to the Saryuparin Brahmin community?
The Saryuparin Brahmin community, a subgroup of Brahmins in India, follows unique cultural traditions and practices. These include strict adherence to Vedic rituals, emphasis on education and knowledge, observance of specific dietary restrictions, and participation in religious ceremonies and festivals. Family values, respect for elders, and maintaining purity in daily life are also important aspects of their cultural identity.
What are the component of ethnography?
The components of ethnography include participant observation, interviews, analysis of cultural artifacts, and immersion in the community being studied. Ethnographers aim to understand the cultural practices, beliefs, and values of a group through these methods.
