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the downstream portion of the supply chain

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Q: A company's organization and processes for distributing and delivering products to its final customers is called what?
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How was marketing redefined in 2004?

2004, marketing was redefined as ". an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stake-holders."


What is the definition of marketing by american marketing association?

It is the activity and processes for creating, communicating, delivering, and exchanging of things for customers, clients, partners, and the society at as a whole.


What is the role of customer fulfillment in the organization's effort to meet customer expectations?

delivering brand promises to earn trust starting from putting right processes in place, creating a 2 way dialogue , unbeatable service delivery to leave an indelible impression on customers, through to after sales service and management of returned goods.......................Joan


What is mean by retail management?

The various processes which help the customers to procure the desired merchandise from the retail stores for their end use refer to retail management. Retail management includes all the steps required to bring the customers into the store and fulfill their buying needs. Retail management makes shopping a pleasurable experience and ensures the customers leave the store with a smile. In simpler words, retail management helps customers shop without any difficulty.


What is the marketing according to Miranda?

Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling the product or service. It is a critical business function for attracting customers.From a societal point of view, marketing is the link between a society's material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. It is the process of communicating the value of a product or service through positioning to customers. Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and managing customer relationships in ways that also benefit the organisation and itsshareholders. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer buying behavior and providing superior customer value.There are five competing concepts under which organizations can choose to operate their business; the production concept, the product concept, the selling concept, the marketing concept, and the holistic marketing concept.[1] The four components of holistic marketing are relationship marketing, internal marketing, integrated marketing, and socially responsive marketing. The set of engagements necessary for successful marketing management includes, capturing marketing insights, connecting with customers, building strong brands, shaping the market offerings, delivering and communicating value, creating long-term growth, and developing marketing strategies and plans.[2]

Related questions

How was marketing redefined in 2004?

2004, marketing was redefined as ". an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stake-holders."


What is the definition of marketing by american marketing association?

It is the activity and processes for creating, communicating, delivering, and exchanging of things for customers, clients, partners, and the society at as a whole.


What is the role of customer fulfillment in the organization's effort to meet customer expectations?

delivering brand promises to earn trust starting from putting right processes in place, creating a 2 way dialogue , unbeatable service delivery to leave an indelible impression on customers, through to after sales service and management of returned goods.......................Joan


What is the purpose of the Transparency Organization?

The purpose transparency in an organization is to build trust between the company and its stakeholders and customers. Transparency into the processes and outcomes of companies became a key to success after the many accounting scandals in recent years.


Write 3 importance of office practice?

This helps manage customers effectively. It allows efficient management of administrative and production processes It enables individuals to provide quality services to the organization.


What are three advantages the speaker claims for his proposal?

The speaker claims that his proposal will save money, improve efficiency, and lead to increased customer satisfaction. These benefits are achieved through streamlining processes, reducing waste, and delivering a better overall experience for customers.


Which is the best top 10 quality management software?

Every organization need to make their customers happy with their products and services. To achieve this, there is a need an effective quality management software system, which helps to meet the needs of their customers. Qualityze quality management software enables an organization to eliminate the paper-based quality processes while increasing their efficiency in compliance.


What is the relationship between an organization and its information systems?

An organization's information systems support its operations by collecting, storing, processing, and delivering information to meet business needs. Information systems help organizations make informed decisions, improve efficiency, and gain a competitive advantage. The relationship is essential for the organization to effectively manage its data and processes.


Why are digital firms are so powerful?

A digital firm is one in which nearly all of the organization's significant business relationships with customers, suppliers, and employees are digitally enabled and mediate. Core buiness processes are accomplished through digital networks spanning the entire organization or linking multiple organizations.


What is a courier organization?

A courier organization is a company that specializes in delivering packages, documents, or other items from one location to another. These organizations have established networks and processes in place to ensure efficient and reliable delivery. They may offer a range of services, such as same-day or overnight delivery, tracking capabilities, and international shipping options.


Is the field of management that specializes in the physical production of goods or services according to your textbook?

Yes, the field that specializes in the physical production of goods or services is known as operations management. It involves overseeing the design, planning, control, and improvement of production processes to ensure efficiency and quality in delivering products or services to customers.


What is ISO certification anyway ?

ISO 9001, or to give it its full title ISO 9001:2000 is an international standard for requirements for management systems implemented by any organization, in any sector of activity. They apply to the processes that an organization employs to realize its products or services " in other words, the way it accomplishes its work and meets the customers requirements