fact
Using the persuasive power of a speaker's persona to convince an audience of something is best described as ethos, one of Aristotle's modes of persuasion. Ethos relies on establishing credibility, trustworthiness, and authority to persuade listeners.
A speaker's use of language to convince an audience
Fact
The threat of killed bees should be taken more seriously. -apex
A value proposition is used by a speaker to try to show something is either good or bad. It is usually employed as a marketing technique.
Fact
A speaker's use of language to convince an audience
The threat of killed bees should be taken more seriously. -apex
Logos: Rhetoric that uses logic to persuade an audience.Ethos: Rhetoric that uses the personal character or reputation of the speaker or writer to convince an audience.Pathos: Rhetoric that uses an appeal to emotions to persuade an audience.
it is likely that the audience will distrust the speaker.
it is likely that the audience will distrust the speaker.
The speaker speaks, the audience listens (latin audio, "I listen").