Advantages and disadvantages of franchisor

Answer 1

By franchising, you can: * Expand your business much more rapidly than if you grow only through company owned outlets. * Because the franchisees contribute to an advertising fund, which you control, you can expand brand awareness without financial commitment on your part. * The franchisees provide the capital for expansion, which allows you a high degree of financial leverage. * Because expansion at the unit level is financed by the franchisee, your company takes minimal risk. * Franchisees are far more motivated to maximize sales and profits than salaried branch managers. * Franchisees are also more responsive to local markets than salaried managers, and typically can more readily achieve local public awareness of the business. * Finally, franchisees are an important source of new marketing and product concepts, which can benefit your entire franchise network and increase the royalties you receive.