Allen solly brand all details related to its marketing planning?
yess my dear frnds ALLEN SOLLY is a part of BIRLA GROUP which is owned by MADURA GARMENTS which is a subsdiary of BIRLA. _HINA
Aditya Birla group,India Bought in 2001
Aditya birla
My name is Keith Allen. I am a direct descendant of Thomas Allen( 1704-1774) who is credited with establishing the firm Allen Solly when in 1744 he took unto himself a framework knitter, producing hosiery. From this cottage industry the family firm grew and developed with a factory being built in Arnold Nottingham, England. They traded under various names J. Allen and Son, Allen and Allen. In the 1930's a a woman from the Solly family from Kent married a William Allen. The name Solly was then added to firm's name. They continued to manufacture and trade until 1945 when the factory was closed down and the rights to use the were bought by Coates Viyella. It was then that manufacturing shifted to India. I am unaware of any of the subsequent history. There is relevant information available at the Arnold Library and Nottingham University. The label which I have seen bears the inscription "Allen Solly: Established in 1744.
It is owned by Madura Garments, which is part of Aditya Birla Group
During 1990's most of the brands were men's brand only because of the Socio - cultural nature of the society at that time. Women were more conservative and even not many of them were working. Even the family values were such that other western outfits like jeans were confined to just teenage girls , which after marriage were supposed to wear salwaar kammez and sarees only. Since there was not much demand (latent demand) for Women western wear, Allen Solly and for that matter other brands too were purely men's brand only. But in 2002 Allen Solly entered the women's market when research showed that women then were buying men's trousers in the waist size of 26 and 28. Also, Globalization allowed various foreign companies to start offices in India where the work culture was more demanding and asked women an attire change. So there was a lot of scope and growth in women's market which led Allen Solly to enter Women's western wear market as well.
I have purchased some at Marshall's. I bought twp this past weekend, I love tham!
Solly Hofman went by Circus Solly.
Solly Hofman is 6'.
It's Solly ephraim!
Robert Solly died in 1932.
Edward Solly died in 1844.