yess my dear frnds ALLEN SOLLY is a part of BIRLA GROUP which is owned by MADURA GARMENTS which is a subsdiary of BIRLA.
_HINA
Aditya birla
Aditya Birla group,India Bought in 2001
It is owned by Madura Garments, which is part of Aditya Birla Group
Allen Solly clothes are primarily sold through various retail channels, including brand-owned stores, multi-brand outlets, and online platforms. The brand is part of Aditya Birla Fashion & Retail Limited and has a significant presence in India. Customers can find Allen Solly products on e-commerce websites like Amazon, Flipkart, and the official Allen Solly website. Additionally, the brand may also be available in department stores and specialty clothing retailers.
The Aditya Birla group is a big name in Indian Finance, Insurance and asset management fields. Services of Aditya Birla Group are mentioned below-Aditya Birla Finance LimitedAditya Birla Insurance Brokers LimitedAditya Birla MoneyAditya Birla Capital Advisors Private LimitedBirla Sun Life Insurance Company LimitedBirla Sun Life Asset Management
Allen solly brand all details related to its marketing planning?
Allen Solly, founded in 1744 in England, originally focused on producing high-quality textiles and garments. The brand became known for its innovative approach to menswear, particularly in the 1980s when it introduced the concept of "smart casual" clothing. Acquired by Aditya Birla Group in 2001, Allen Solly expanded its reach in India and other markets, becoming synonymous with stylish, contemporary apparel for both men and women. Today, it is recognized for its vibrant designs and commitment to quality, appealing to a modern, fashion-conscious audience.
My name is Keith Allen. I am a direct descendant of Thomas Allen( 1704-1774) who is credited with establishing the firm Allen Solly when in 1744 he took unto himself a framework knitter, producing hosiery. From this cottage industry the family firm grew and developed with a factory being built in Arnold Nottingham, England. They traded under various names J. Allen and Son, Allen and Allen. In the 1930's a a woman from the Solly family from Kent married a William Allen. The name Solly was then added to firm's name. They continued to manufacture and trade until 1945 when the factory was closed down and the rights to use the were bought by Coates Viyella. It was then that manufacturing shifted to India. I am unaware of any of the subsequent history. There is relevant information available at the Arnold Library and Nottingham University. The label which I have seen bears the inscription "Allen Solly: Established in 1744.
Jayashree textiles was acquired by Aditya Birla Nuvo(formerly Indian Rayon), is a leading producer and exporter of yarns and fabrics to 50 countries with a turnover of $413 million. It acquired Madura Garments in 2000 to enter the branded garments business. Has brands such asLouis Philippe, Van Heusen, Peter England, Allen Solly, SF Jeans among others and also a global supplier to global buyers such as Marks & Spencer’s, Polo etc.wiki
During 1990's most of the brands were men's brand only because of the Socio - cultural nature of the society at that time. Women were more conservative and even not many of them were working. Even the family values were such that other western outfits like jeans were confined to just teenage girls , which after marriage were supposed to wear salwaar kammez and sarees only. Since there was not much demand (latent demand) for Women western wear, Allen Solly and for that matter other brands too were purely men's brand only. But in 2002 Allen Solly entered the women's market when research showed that women then were buying men's trousers in the waist size of 26 and 28. Also, Globalization allowed various foreign companies to start offices in India where the work culture was more demanding and asked women an attire change. So there was a lot of scope and growth in women's market which led Allen Solly to enter Women's western wear market as well.
I have purchased some at Marshall's. I bought twp this past weekend, I love tham!
Solly Hofman went by Circus Solly.