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Allen Solly, founded in 1744 in England, originally focused on producing high-quality textiles and garments. The brand became known for its innovative approach to menswear, particularly in the 1980s when it introduced the concept of "smart casual" clothing. Acquired by Aditya Birla Group in 2001, Allen Solly expanded its reach in India and other markets, becoming synonymous with stylish, contemporary apparel for both men and women. Today, it is recognized for its vibrant designs and commitment to quality, appealing to a modern, fashion-conscious audience.

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