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There are two unique and separate rights involved when publishing a photograph in advertising.

The first is copyright, this belongs to the person who created the artwork: the photographer. The creator can at his own discretion license or extremely rarely in the case of a family portrait transfer the copyright to you. If the studio licenses the photograph to you they can use the photograph for their own use, including advertising so long as complies to the second right.

The second right belongs to the subject(s) of the photograph and that is one of likeness. Unlike copyright which is rather clear cut, since likeness rights are ones of privacy and can be a lot more fuzzy. Typically speaking the photograph would need to clearly identify you and there would have to be an expectation of privacy. If you signed any contracts with the photographer, I would check your copies for a model / likeness release. If you cannot find one in your copies requesting a copy of your signed release from the studio would likely be the first step in resolving this matter.

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Yes, so if you are worried about your privacy always ask to buy the copyright to the photos and buy the negatives. There is no legal remedy for you because whoever takes the picture has the exclusive copyright of the image unless you buy it from them. Hopethis helps!

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If you did not consent, I would say no, and virtually no photographer will ever sell you the rights to his work. Most likely, you consented without realizing it. Check your agreement/contract that you must have signed before the photo session took place and discuss your concerns with the studio. If you did not consent in any way, (i.e. there is no contract), it was in poor taste to use your image without consulting you first. In this case, if you object civilly, you may be able to get the advertising suspended or be compensated for it. In the case of Photography, copyright ownership prevents the client from reproducing any images created so as to avoid further payment for work done. It does not mean the photographer has carte blanche to use the images any way he sees fit. Most standard contracts stipulate that the studio retains the right to promote, use, alter, etc. as they see fit.

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11y ago
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12y ago

Generally not, although there are some exceptions.

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Q: Can your photograph be used in advertising without your permission?
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