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The 10+ is for passes. Howrse is trying to get people to buy passes to spend money. And for the coins, that gives you equus. You can get up to 1000equus and it does not cost you anything.
with passes
You can obtain the Philosopher's Stone on Howrse by participating in special events or by purchasing it with coins or passes in the game's store. There may also be opportunities to win the Philosopher's Stone as a prize in competitions or promotions.
Yes.
Yes, it is the same level of free as Howrse, you can play for free but you have to buy passes
Howrse, the horse breeding game's phone number to buy passes is 1.900.255.7788
Well you need to buy them in the exchanges for you can't buy them with passes.
Hover over the profile bar, then click on "My Passes", then click on your payment method.
If you buy passes, you have to put in your debit card to pay for it. You cannot buy passes without a debit card.
buy passes or sell a horse to get a pass and buy it at the black market
You can buy a horse via private sales for passes, but other than this you cannot directly send passes.
No you can't send someone else a pass but if you can access the private sales you can have them reserve a horse for you and you can buy that horse for a certain amount of equus + a pass. I wish you could send people passes and that you could sell bm items for passes.