Inflexibility
The tourism industry is highly inflexible in terms of capacity. The number of beds in a hotel or seats on a flight is fixed so it is not possible to meet sudden upsurges in demand similarly restaurants tables, hotels beds and flights seats remain empty and unused in periods of low demand.
Inventory / Perishability
It is related to the fact that travel products are intended to be consumed as they are produced. For example, an airline has seats to sell on each flight; a hotel has rooms to sell for each night. If the airline is not able to sell all its seats on its flight, or a hotel is not able to sell its rooms for the night then the opportunity to sell the product is lost forever. Service sector cannot keep inventory like products. To overcome this problem, the travel industry has come up with various marketing strategies. One is to overbook. An airline overbooks its seats to a certain extent in anticipation that even though certain customers do not turn up but the flight will be fully seated. Another strategy is multiple distributions. For example a customer can buy an airline ticket from an airline, tour operator or from a travel agent. The chances of perishability are reduced. If the tourist cannot visit the place, the opportunity is lost. Hence, this becomes one of its important characteristics.
Inconsistency
A general norm is that in Travel and Tourism industry the product or the package of the tourism can be standardized i.e. for example of 2 days 3 night in so and so hotel, but the actual experience of consuming this package is highly inconsistent. There is high level of inconsistency prevailing.
Intangibility
Travel products cannot be touched as they include flight experience on an airplane, cruise on an ocean liner, a night's rest in a hotel, view of the mountains, a visit to a museum, a good time in a night club and much more. These products are experiences. Once they have taken place they can only be recalled and relished.
example of tourism product for me is
discribe five key characteristics of tourism
business tourism leisure tourism domestic tourism
business tourism leisure tourism domestic tourism
the product of tourism is not use up because it is a product to be junk or replace after you use it!!!
two types of tourism product
base to the world tourism organization the product of tourism is the one important in the world to have a good income the there country that the one fact that having a lot of tourism product is important because its give the country income tax and etc. to government
Tourism is generally considered a service. Tourism is not a physical product because you cannot take the environment home with you.
The 4 p's of tourism are: Product, Place, Promotion and Price.
trail mix
in order to understand tourism product we need to look at it from the perspective of the suppliers(sellers) and the consumers(tourist), as consumers or tourist generally have a diffrent view from the sellers as to what a tourism product is. we label the tourism product demanded by by consumers- satisfying trips-as the consumer product, and the goods and services produced by the suppliers-transportation,loddging,food and drink-as seller products.2. An action, event or experience in which a tourist takes an active part and which utilizes the natural and cultural resources of a country.
there are certain elements or you can say ingredients of tourism product. they are the fundamental attractions of tourism they are: 1 Pleasing Weather 2 Scenic Attractions 3 History and culture 4 Accessibility 5 Amenities