Do you mean écru ? It is a colour, the colour of pale greyish yellowish unbleached linen. It comes from the French word for "raw"
Ecru
ecru
It's usually called "Natural Linen" you can always check the tag it should say 100% Unbleached cotton!
Cloth made from unbleached fiber is usually called "raw."
Unbleached paper is the natural colour of the pulp that has been used to the paper. If the paper was made from wood, then it will be a light brown/beige. If the paper was made from other scraps, then it will be that colour.
Ecru is the natural coulor of linen
most clothing was not dyed and left unbleached so it was a cream or dirty white colour. If you were prosperous enough your clothing was bleached white. Dyeing linen was difficult so coloured clothes were expensive and rare.
"Beige" is a yellowish-grey colour, similar to unbleached wool.
a red bag
white. or another colour, so long you have the same colour accessories ie. hat and tie, necklace or scarf.
bleach is 'la javel' (fem.) or ' l'eau de javel ' in French. The fabric or linen that do not accept bleach are market on their label with a symbol 'do not bleach', that the French read as 'ne pas javelliser' (verb) or 'pas de javel'. So unbleached linen would be 'du linge qui n'a pas été javellisé', but that's a bit clumsy as a sentence.