There are many different types of marketing concepts with this emphasis. One of the most popular is to make sure the customer comes first.
http://wiki.answers.com/Q/Societal_marketing_concept_is_an_improve_version_of_marketing_concept_why_or_why_not" yes; for customer's satisfaction
Pay attention in class
customer satisfaction, total company effort, sales growth
The marketing concept is based on customer satisfaction. This principle needs to be adopted by the entire organization in order for it to be effective. The implication is that top level management all the way down to hourly employees need to be focused on customer satisfaction.
Sales is a narrow concept. It is Money oriented , whereas Marketing is a broad concept. It is a Money and Customer satisfaction oriented....When customer is satisfied with product only then he'll purchase that product..
Today's emphasis on customer satisfaction can be traced to a managerial philosophy that has been described as the marketing concept.
http://wiki.answers.com/Q/Societal_marketing_concept_is_an_improve_version_of_marketing_concept_why_or_why_not" yes; for customer's satisfaction
Pay attention in class
customer satisfaction, total company effort, sales growth
The marketing concept is based on customer satisfaction. This principle needs to be adopted by the entire organization in order for it to be effective. The implication is that top level management all the way down to hourly employees need to be focused on customer satisfaction.
Sales is a narrow concept. It is Money oriented , whereas Marketing is a broad concept. It is a Money and Customer satisfaction oriented....When customer is satisfied with product only then he'll purchase that product..
The growing customer orientation gradually resulted in the development of the marketing concept which provides an orientation for conducting business, a way of thinking and a basic approach to business to business problem. A company operating under the market concept takes its main direction from the market place i.e. from the knowledge and understanding of its customer's needs, wants and desires. This becomes the main basis for organizing operations. Thus, the marketing concept has the three main features (1) a market or customer orientation (2) a subordination of departmental aspirations to company widegoals and (3) a unification of company's operation. The most important idea in contemporary marketing thought and practice is the marketing concept. Business organisations achieve their profit and other goals by satisfying consumers. To apply this concept an organization must meet three basic conditions.The Marketing Concept(Achieving goals by meeting customer's needs)Customer Orientation(All marketing activities are focused on providing satisfaction)Profit Through Customer Satisfaction (Profit aims will be met when the needs and wants of the market place are successfully servedIntegrated Marketing(All marketing activities are coordinated)
selling concept is a traditional concept of marketing. In traditional concept emphasis was on only selling the products.
marketing is a wider concept whereas retailing is just an part of marketing marketing is creation of demand for goods and services whereas retailing is selling the goods and services. marketing is done in various form such as wholesale, distributor's whereas retailing is done from a particular point marketing focuses on overall consumer's needs and satisfaction whereas retailing only focuses on their own customers to whom they have to sell marketing emphasis on overall customer satisfaction whereas retailing emphasis on selling the profit to earn more and more profit. marketing is directly connected the over all chains whereas retailing is related to directly consumer. by akhil agarwal (ca-ipcc and bba 3rd year)
Training must be provided and employees must be motivated to achieve the common goals of maximum customer satisfaction and the long-term organizational objectives.
the marketing (orientation) concept philosophy is the achievement of corporate goals through meeting and exceeding customer saisfaction better than the competitors. It can be split 3 ways. 1. customer orientation: where corporate activities are focused on consumer satisfaction 2. intergrated effort: where all the employees accept responsibility for fullfilling customer satisfaction 3. goal achievement: where coporate goals are achived through customer satisafaction, so where customer satisfaction IS profit. This philosophy is just one of five concepts in the developement of marketing, and enables the company to follow a set of guiding principles to give some focus to combine efforts.
discuss the concept of customer value and its importance to markeking