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Q: Defference between micro and micro environment in marketing?
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Describe The Difference Between Macro-environment Forces And Micro-environment Forces?

The micro-environment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself, its suppliers, marketing intermediaries, customer markets, competitors, and public. The macro-environment refers to all forces that are part of the larger society and affect the micro-environment. It includes concepts such as demography, economy, natural forces, technology, politics, and culture.


What does micro-environment mean in regards to marketing?

Micro-environments in marketing are community entities like the divisions inside a company, its suppliers or resellers, its competitors, consumer markets, and the public which impact a company to serve is customers better.


Explain how Macro marketing and Micro marketing are interrelated if they are?

Macro Marketing is the research of groups in the masses, while Micro Marketing is research in very specific and detailed markets. For example the reseach could be finding the difference between between how many people like bananas compared to how many people like banana pecan pie. Micro is a much more specific group, rather than Macro, that focuses on many many people as a whole.


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Define micro external environmental analysis?

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