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The central thrust of a company's strategy is undertaking moves to build and strengthen the company's long-term competitive position and financial performance by competing differentlyfrom rivals and gaining a sustainable competitive advantage over them.
It is as long as the company holds a strong competitive advantage and the market is growing.
1. The Goodness of Fit Test : A good strategy has to be well matched to industry and competitive conditions, market opportunities and threats, and other aspects of the enterprise's external environment. At the same time, it has to be tailored to the company's resource strengths and weaknesses, competencies, and competitive capabilities. 2. The Competitive Advantage Test : A good strategy leads to sustainable competitive advantage. The bigger the competitive edge that a strategy helps build, the more powerful and effective it is. 3. The Performance Test : A good strategy boosts company performance. Two kinds of performance improvements are the most telling of a strategy's caliber: gains in profitability and gains in the company's competitive strength and long-term market position.
Strategy formulation is vital to the well-being of a company or organization. There are two major types of strategy: (1) corporate strategy, in which companies decide which line or lines of business to engage in; and (2) business or competitive strategy, which sets the framework for achieving success in a particular business. While business strategy often receives more attention than corporate strategy, both forms of strategy involve planning, industry/market analysis, goal setting, commitment of resources, and monitoring.
Operations strategy is important for businesses because it serves as the central framework for the company to function. It also provide the overall direction of the organization.
It is predicted on competitive moves aimed at appealing to buyers in ways that set the company apart from rivals.
A competitive market is defined as a marketplace where there are a lot of producers of similar products. The more choice there is for products the more likely that price competition will exist and keep prices in check
Worshipful Company of Framework Knitters was created in 1657.
Nike uses a large amount of advertising and marketing to sell their athletic products. To sustain relevance the company responds to trends quickly.
When choosing a generic strategy for a business to follow, a company must look far into the future to see what the future of the market might be. A successful competitive advantage requires that a company make consistent product, market, and distinctive competency choices. After a company has chosen a strategy it can be very expensive to change their strategies. Generic competitive advantage strategies provide competitive advantages, but they are expensive to develop and maintain. For example, a simultaneous differentiation/cost-leadership strategy is the most expensive, because it requires that a company invest resources not only in functions such as R&D, sales, and marketing to develop distinctive competencies but also in functions such as manufacturing and materials management to find ways to reduce costs. In deciding on an investment strategy a company must evaluate the potential return from investing in a particular generic strategy. In this way it can determine whether pursuing a certain strategy is likely to be profitable and how profitability will change as competition within the industry changes. The industry life cycle also affects how strategies are chosen. Each stage of the life cycle has different implications for the investment of resources needed to gain a competitive advantage (Hill and Jones, 174). Tapasya Sharma Student of IMT
It helps company to gain a competitive advantage
Framework is a broad overview, outline, or skeleton of interlinked items that come together to make one entity, process, etc. Company framework includes all that supporting pieces that form the base of a company.