The Marketing Orientation and the Marketing Concept
An organization with a market orientation focuses its efforts on 1)
continuously collecting information about customers' needs and
competitors' capabilities, 2) sharing this information across
departments, and 3) using the information to create customer value.
The market orientation simply defines an organization that understands the
importance of customer needs, makes an effort to provide products of
high value to its customers, and markets its products and services in a
coordinated holistic program across all departments. In what we call
the "Marketing Concept," the company embraces a philosophy that the
"Customer is King."
The Marketing Concept is an attitude. It's a philosophy that is driven down throughout the
organization from the very top of the management structure. The
Marketing Concept communicates that "the customer is king." Everything
that the company does focuses on the customer. Via the Marketing
Concept, a company makes every effort to best understand the wants and
needs of its target market and to create want-satisfying goods that
best fulfill the needs of that target market and to do this better than
the competition.
It wasn't always that way. There were other orientations that companies embraced over the years.
The Production Concept has been around for years. That concept simply suggests that customers
prefer inexpensive products that are readily available. In effect, "if
we make it, they will come."
The Product Concept suggests that companies that build the "better mousetrap" will gain
favor. The thinking here is that customers want products that have
higher quality, that offer better perfromance or do something unique.
The Selling Concept preceeded the Marketing Concept. From the 1920's until the 1950's,
most firms had a sales orientation. Competition had grown, and there
was a need to pursue the scarce customer. Sales could mean everything
from sales people to advertising to public relations, but little effort
was made to coordinate any overall marketing function. What we often
saw in the Selling Concept was the "hard sell" and the belief that
consumers wouldn't purchase unless they were sold.
The Holistic Marketing Concept that is embraced in the 21st century results in companies looking at
their overall marketing efforts. This includes how their marketing
affects society, as a whole. Marketing is also done internally
within the company. Without customers, a company will quickly flounder
-- thus the importance of the relationship. Holistic marketing looks
at the connectivity of the company, its people, its customers, and the
society in which it operates. The Societal Marketing Concept focuses
on.
Marketing concept is one of the five major components of marketing management orientation. To some degree or another all businesses use the marketing concept to gauge the needs and wants of a targeted consumer market.
Marketing Management Philosophies There are five alternative concepts under which organizations conduct their marketing activities: the production, product, selling, marketing, and societal marketing concepts. Pls mail to distpub@gmail.com for your complete solved answer.......
Five marketing concepts are Production concept, Product concept, Selling concept, Marketing concept and Societal marketing concept. These help in determining the management of marketing.
Non traditional marketing is a very effective form of marketing. There are many types of non traditional marketing. Five types of non traditional marketing are seminars, stealth marketing, stunt marketing, events, and people or joke marketing.
the five relationship between purchasing and marketing
Marketing concept is one of the five major components of marketing management orientation. To some degree or another all businesses use the marketing concept to gauge the needs and wants of a targeted consumer market.
Finance Marketing Management Operations Human resources
production marketing finance human resources management
Marketing Management Philosophies There are five alternative concepts under which organizations conduct their marketing activities: the production, product, selling, marketing, and societal marketing concepts. Pls mail to distpub@gmail.com for your complete solved answer.......
Five marketing concepts are Production concept, Product concept, Selling concept, Marketing concept and Societal marketing concept. These help in determining the management of marketing.
Finance, Accounting, Marketing, Ops Management, and Hr.
Discuss how the five functions of business- production,marketing,finance,human resources,and management will affect a tobacco farming business in East Africa.
Create an example that can be used to describe operations management system, be sure to define the five (5) elements of the OM system as they apply to your system. Create an example that can be used to describe operations management system, be sure to define the five (5) elements of the OM system as they apply to your system.
Apple orientation was Production orientation because this orientation tends to lead to make the high quality and more feature of the product this all increase the price of product and increase the quality.A production orientation should lead to the highest possible product quality and benefits. By investing in product research, you can push the capabilities of technology and development in your industry. This approach is most useful in industries where advanced product features and technologies are sought-after by customers.. From:-Prof. Muneeb Ahmad FarooqiContact No # 0336-4658144
5 Business Functions are: Fiance and Accounts Sales and Marketing HRA Purchase & Inventory Management, Production / Service & Despatch
marketing concept
Non traditional marketing is a very effective form of marketing. There are many types of non traditional marketing. Five types of non traditional marketing are seminars, stealth marketing, stunt marketing, events, and people or joke marketing.