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difference between business level strategy and corporate level strategy?
Marketing and corporate strategy will be the same if the company is customer-orientated.
The difference between corporate and business level strategy is that their operations are inter-industry and intra-industry respectively. Whereas corporate level strategy is concerned in what business to deal with, business level strategy is concerned with how to compete within a particular business.
"Difference between sme and corporate client?"
business
the difference between global and international strategy
any kind of difference between branch office and corporate office
the difference between production management and operation management?
link between corporate objectives and marketing objectives
A business strategy deals with the direction a particular SBU (Strategic Business Unit) aught to move. This SBU along with other SBU's will be given resources to implement their strategy by the parent group, this parent group is the select few e.g. the CEO, CFO, President, and other corporate elite who collectively decide the corporate strategy. For example, Steve Jobs of Apple will decide the corporate strategy of his companies SBU's by deciding which area should receive the most attention. From this, the heads of these SBU's which range from computers, phones, to MP3 players, will then decide the business strategy for each product, they will have complete authority within their own unit (own product) while those involved in corporate strategy have authority over all business units.
as far as i know- while we cllasify the strategy it comes like this corporate-business-function-operation.in marketing concept corporate strategy set up with ovaral busiess concept and this made by the ceo.marketing stategy is a operational strategy which related product identification,advertising,selling etc.corporate strategy set up the objectives for the organization within th concederation of every single department not only marketing section.conventionally corporate strategy is supposed to be determined before marketing stategy.
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