as far as i know- while we cllasify the strategy it comes like this corporate-business-function-operation.in marketing concept corporate strategy set up with ovaral busiess concept and this made by the ceo.marketing stategy is a operational strategy which related product identification,advertising,selling etc.corporate strategy set up the objectives for the organization within th concederation of every single department not only marketing section.conventionally corporate strategy is supposed to be determined before marketing stategy.
Marketing and corporate strategy will be the same if the company is customer-orientated.
Differentiate between marketing policy and marketing strategy
difference between business level strategy and corporate level strategy?
The social marketing is
business
link between corporate objectives and marketing objectives
tell me the difference between the word advertising and marketing.
The phrase "business to business internet marketing" means a marketing strategy between two businesses. For example, a marketing strategy from a manufacturer to gain business from new wholesalers.
The best organization strategy for examining the differences between two subjects would be compare and contrast.
What are the similarities between "brick and mortar" and eBusiness marketing?
Standardized marketing strategy is an undifferentiated marketing strategy to mass-market in a single country. It uses the same marketing strategy for all potential buyers in a broad international market. By using this strategy, product adaptation is minimized with lower production cost. This strategy is often used to strive for greater sales volume with lower production cost and ultimately greater profitability. Technology causing people's needs and preferences to converge throughout the world. Therefore, standardisation helps companies to reduce production and marketing costs by standardising both physical features of their products and their strategies for marketing them (Wild el at 2007; P.492). Concentrated marketing on the other hand, this strategy performs a niche marketing strategy to reach a specific segment of the global market. This is the strategy employed by the companies that most people have never heard of and have that have adopted strategies of concentrated marketing on a global scale. These companies define the markets narrowly and targeting for global depth rather than national breadth. In contrast to standardized and concentrated marketing strategy, differentiated marketing is targeting multiple segments of the global market with different marketing mix offerings. This strategy allows a company to achieve wider market coverage. That strategy works best if there are significant major differences across markets and when few segments are present in market after market.
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