Differentiate between marketing policy and marketing strategy
that strategy is long term and planning could be a short term.
Generally speaking, the text views policies as the link between strategy formulation and implementation. They are the broad guidelines to be used in the implementation of strategy. The text takes the position that the dividing line between formulation and implementation is the difference between the planning activities of formulation and the action-oriented activities of organizing, directing, and controlling. Since the development of policies primarily involves planning, not action, they more properly belong within strategy formulation.
Strategy is a management's chosen path for the future. Whereas policy is the action plan for the same. For a single strategy, there can be multiple policies. Say for example, we are a construction company and our organization's strategy is to become a known brand in the minds of the rich consumers. So, our policy would be to build classy homes in upmarket locations, coupled with good amenities and of course premium pricing. Our policies regarding recruitment, compensation, branding, marketing also would be derived from the strategy of 'selling to rich consumers'. On the contrary, if our strategy is to appeal to masses, we will buy land in cheaper locality, would recruit low-cost labour and so on.
Difference between Policy and StrategyThe term "policy" should not be considered as synonymous to the term "strategy". The difference between policy and strategycan be summarized as follows-Policy is a blueprint of the organizational activities which are repetitive/routine in nature. While strategy is concerned with those organizational decisions which have not been dealt/faced before in same form.Policy formulation is responsibility of top level management. While strategy formulation is basically done by middle level management.Policy deals with routine/daily activities essential for effective and efficient running of an organization. While strategy deals with strategic decisions.Policy is concerned with both thought and actions. While strategy is concerned mostly with action.A policy is what is, or what is not done. While a strategy is the methodology used to achieve a target as prescribed by a policy.
Strategy comes first
Policy refers to rules established by the organization. Goals are milestones companies try to achieve in order to align with the strategy of the organization.
strategy
Strategy focuses on long-term planning and decision making to achieve specific goals, whereas policy is a set of guidelines and rules set by an organization to guide decision making and actions. Strategy is a broad approach to achieving objectives, while policy is more specific and detailed in guiding behavior and actions. Strategy is dynamic and may change over time, while policies are typically more static and followed consistently.
Some synonyms for the word policy are strategy, approach, guideline, and plan.
One of the key steps in formulating a treasury policy is establishing the strategy for the business. The strategy will determine the monetary policy for the business.
bcr30am1243lb 6309
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