Local brands are defined by Wolfe (1991) as brands that exist in one country or in a
limited geographical area. It is also noted by Schuiling et al (2004) that local brands
belong to a local, international, or global firm. Local brands provide a link between
the national economy and individual well-being. Levitt (1983) defines global brands
as brands that use the same marketing strategy and mix in all target markets.
Johansson and Ronkainen (2004) assert that global brands benefit from the scale and
scope of having presence in multiple markets. The researchers define global brand as
"a brand that is marketed under the same name in multiple countries with similar and
centrally coordinated marketing strategies." However there are some selected global
brands that don't have the same name but share some marketing program elements.
For example, "Mr. Clean" also sells under the "Mr. Proper" and "Maestro Limpio"
names, among others. Although global brands play a dominant role in today's world, the advantages of the local brands are still stronger and this is reviewed in the
following part.
differ eniovrment logcal for extrnal calituer andmajed
A domestic market will usually have only one kind of money and one set of trade laws. The global market uses many kinds of money which fluctuate in their exchange value, and many sets of laws regarding international trade. The global market is much more complicated and on a larger scale than the domestic market.
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Difference between Domestic & International Logistics can be said to arise mainly on account of the three major factors :1) Logistic costs is International Business is much more higher than the domestic business2) The Logistic Mechanics are much more complex in the context of international logistics than the domestic logistics3) The political, cultural and institutional factors connected with international logistics are of considerable importance whereas these are usually not of much consequence in the context of domestic logistics.
international market refers to us as a medium of trading your product in another country whiles global market is where your goods ,service, labor and financial market led to business activities in the whole world
Domestic politics refers to political activities within a specific country, involving policies and decisions that impact that nation. Global politics, on the other hand, involves interactions and relationships between countries on an international scale, covering issues like diplomacy, trade, and security. Domestic politics focus on internal governance, while global politics address relationships and dynamics between countries.
Global environmental analysis considers factors and trends on a worldwide scale, such as international treaties and climate change. Domestic environmental analysis focuses on factors within a specific country or region, like local regulations and resource availability. Both are important for understanding the broader environmental landscape in which organizations operate.
differ eniovrment logcal for extrnal calituer andmajed
the difference between global and international strategy
what is the difference between international communication and global communication
A global approach to business focuses on having a business in many nations. A multi-domestic approach to business means that a business has many businesses in one nation.
essential diffrence between global and local optimization
There is no difference between the two. The global depletion of ozone is the hole over ozone only.
'global static'?! There is no such thing.
what is the difference between global politics and international politics
there aren't any
that they are not the same thing