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Difference between logo and brand

Updated: 9/13/2023
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Wiki User

13y ago

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A brand is the total of a business. It is how a business conducts itself in every way and how it is perceived by the public. A logo is a visual design that represents the brand. The logo may be found on letter heads, documents, uniforms, etc.

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Wiki User

13y ago
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Ravi Shanker

Lvl 7
3y ago

Why creating a Brand Identity is important for your Brand and just having a logo doesn’t mean your brand identity is setup.

Well the answer lies very much in the question itself. Because it gives identity to your brand.

You brand should speak for itself. Your branding should showcase its uniqueness, its vision and mission and give a sense of being connected.

How you should setup a brand identity

Step 1. Research your audience, value proposition, and

Step 2. Competition search. (You don’t have to compete but have to find how you can rule the market)

Step 3. Design the logo and a template for it.

Step 4. Dare to be different. As I mentioned don’t think of competing the market but think of ruling the market.

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