Difference between print media and redio?

Answer 1

Print media is 'passive*'; 'reach**' medium. Radio is 'intrusive***'; 'frequency****' medium. * Passive media: requires interest of viewer in order to have message create impact. Other passive media example: magazines; internet ** Reach media: return for advertising dollar investment mostly from getting advt. message to larger numbers of market, one time. Other Reach media example: TV *** Intrusive media: target market listeners' forced to be exposed to advt. message, as long as listener is tuned to the station/s selected to advertise with. Other Intrusive media example/s: bus boards; billboards; TV; transit bench seats; specific internet sites **** Frequency media: return for advetising dollar investment mostly from 'pounding' advt. message to smaller target group of market, repeatedly. Other Frequency media example: billboard; bus board; transit bench seats Want more info on this was-this-a-serious-question? edutainer