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The aesthetic differences are simple, after the greeting put a colon (:) instead of a comma. Refrain from using contractions, write out the whole word (ie don't is do not). The topic should not stray and the tone should be polite and professional. Grammar and spelling are even more important in business communications.

Here is an example of two short excerpts, the first business the second friendly

Mr. Jones:

I am writing in response to your posting for a corporate trainer. I feel I am qualified for this position...blah...blah...blah

Sincerely,

Your Name

Robert,

I heard that you are hiring a corporate trainer and I'd like to throw my hat in the ring.

Yours Truly,

Your Name

These may not be the greatest examples but they should give you an idea.

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Q: Difference of business letter and friendly letter?
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