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Differences between domestic and global strategies?


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Answered 2014-09-17 22:57:10

Global business is a business that is based in a single country but acquires some meaningful share of its resources or revenue from other countries. A domestic strategy is a business that does all of its business in a single country.

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Yes. Domestic is local or national and global is the world. That's why it is called "global."


The difference between domestic and global strategy have many factors. One of them is the culture. Every product or service must be positioned differently in different countries.


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Global marketing refers to marketing on a worldwide scale, taking into account differences in global operations. International marketing, rather, refers to one country marketing specifically to another country.


Top down marketing is a branding strategy where country strategies are based upon global branding strategies.


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