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old concept emphasis was on its profits while newer one see public benefits too
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∙ 13y ago
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Did you explain New waves of thought in marketing?
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What are the old and new concepts of marketing?
the old concept of marketing is the things about the human which is only purchase and sales the goods .but new concept of marketing is there is maney things there is profit,product,sales,goal etc
Consumer behavior definitions given by different marketing people?
The most common orientation used in contemporary marketing. It involves a firm essentially basing its marketing plans around the marketing concept, and thus supplying products to suit new consumer taste.
What has the author David Schwartz written?
David Schwartz has written: 'Concept testing' -- subject(s): Marketing research, New products
What is the different between old marketing concept and new marketing concept?
old marketing concept started after production and ended as soon as the product was delivered to the customer. It confined to trading activities only i.e. buying and selling. earlier the marketer focused on quality of product and assumed that if the product was of good quality it will definitely be sold. whereras modern marketing concept starts prior to production process and continues even after product's delivery. it includes various activities like market analysys, after sales services etc. it aims at providing total satisfaction to consumers.
The marketing concept is a new way of thinking about the organizations entire activities?
The growing customer orientation gradually resulted in the development of the marketing concept which provides an orientation for conducting business, a way of thinking and a basic approach to business to business problem. A company operating under the market concept takes its main direction from the market place i.e. from the knowledge and understanding of its customer's needs, wants and desires. This becomes the main basis for organizing operations. Thus, the marketing concept has the three main features (1) a market or customer orientation (2) a subordination of departmental aspirations to company widegoals and (3) a unification of company's operation. The most important idea in contemporary marketing thought and practice is the marketing concept. Business organisations achieve their profit and other goals by satisfying consumers. To apply this concept an organization must meet three basic conditions.The Marketing Concept(Achieving goals by meeting customer's needs)Customer Orientation(All marketing activities are focused on providing satisfaction)Profit Through Customer Satisfaction (Profit aims will be met when the needs and wants of the market place are successfully servedIntegrated Marketing(All marketing activities are coordinated)
What is lateral marketing?
It is a concept of combining two product ideas or concepts to create a new offering, for example, oil change/lubrication facilities with cafes
What are the new product development of hul?
idea generation product concept market strategy business analysis development design test marketing commercialization
What is modern marketing?
modern marketing is new marketing method.
Why is it important for marketing manager to understand concept of the product life cycle?
knowing when to launch a new product or update an existing one can give a business a crucial advantage.
What is a marketing concept?
It is a philosophy of marketing that entails the wants and needs of a particular market. Through the needs and wants of a market an organization can achieve it's goals in terms of revenue. Achieving the desired revenue is achieved through delivering satisfaction to a buying market better than a competitor can.
What are new channels in marketing?
Electronic market is the new channel of marketing.
