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idea generation

product concept

market strategy

business analysis

development design

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commercialization

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13y ago

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Related Questions

Is Gillette Mach3 shaver a product of HUL?

Gillette is not a product of HUL, it is a product of P&G.


What is hul product pricing?

pepsodent price


Where HUL product name Pure it manufacturer company located in Mumbai?

Yes


How do you get a hul dealership in Bangalore?

currently no new appointments


Difference between product development and new product development?

The former is an old process whilst the latter is a new one.


Which product of hul failed in the market?

Ponds toothpaste, Fair & Lovely talc ,...to name a few


Marketing mix strategy for hul?

Marketing Mix Strategy of HUL (4Ps) Product Strategy HUL offers wide product range across daily-use categories: Food: Maggi, Kissan, Knorr, Bru, Lipton Personal Care: Lux, Lifebuoy, Dove, Sunsilk, Clinic Plus, Pond’s Home Care: Surf Excel, Rin, Vim, Comfort Ayurvedic/Natural: Ayush, Indulekha Focus: Quality + innovation + mass + premium both Price Strategy Penetration pricing → For mass products (Lux, Rin, Lifebuoy) Premium pricing → For premium brands (Dove, Tresemme, Indulekha) Small sachet pricing → ₹1–₹10 packs for rural & low-income buyers Focus: Affordable + premium both 3Place (Distribution) Strategy Strong distribution network: 8+ million retail outlets Urban + Rural reach Modern trade + E-commerce: Amazon, Flipkart, Blinkit, Zepto, BigBasket Project Shakti: Rural women entrepreneurs as distributors Focus: Maximum availability everywhere 4Promotion Strategy TV + Digital + Print + Outdoor ads Celebrity endorsements High emotional storytelling ads (Surf Excel, Lifebuoy, Dove) Heavy digital + influencer marketing Focus: Emotion + trust + brand recall Summary (In One Line) HUL’s marketing mix strategy = Strong brands + affordable pricing + massive distribution + emotional advertising


What is the vision and objectives of the HUL?

Objectives of HUL


How do technology affect new product development?

Technology affects new product development in positive ways. This is because as new technology emerges, more products are developed for use.


What are the Disadvantages of product development?

The disadvantage of product development is that it can get costly because resources are required by the Research and Development department of the business; a lot of experiments and tests are also performed.Secondly, product development involves a risk of whether the consumers will like the new features that have been developed/added to the new/existing product.


What is meant by market-led product-led new product development?

what is meant by product led and market led new product developmrnt approaches?


What is the process of a new product development about?

There are a number of things a firm has to keep in mind when any new product development process has been started. If you have a proper plan and information about that particular project then you can clarify your stages of new product development. There are 10 main stages of new product development (NPD): - Idea Generation Idea screening Concept Testing Product Prototype External Refinement and Testing (Beta Test) Perfect the Design and Prepare for Production Prepare for Potential Issues and Solutions Commercialization Post Launch Activities Review the Performance of New Product