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What strategy adopt hul?

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Anonymous

∙ 15y ago
Updated: 8/16/2019
Differentiation

1. Aimed at the broad market, products perceived as unique.

2. Charges a premium for its product.

3. HUL's brand loyalty lowers customers' sensitivity to price.

Increased costs are usually passed on to the buyers.
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Wiki User

∙ 15y ago
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