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Marketing mix strategy for hul?
Marketing Mix Strategy of HUL (4Ps) Product Strategy HUL offers wide product range across daily-use categories: Food: Maggi, Kissan, Knorr, Bru, Lipton Personal Care: Lux, Lifebuoy, Dove, Sunsilk, Clinic Plus, Pond’s Home Care: Surf Excel, Rin, Vim, Comfort Ayurvedic/Natural: Ayush, Indulekha Focus: Quality + innovation + mass + premium both Price Strategy Penetration pricing → For mass products (Lux, Rin, Lifebuoy) Premium pricing → For premium brands (Dove, Tresemme, Indulekha) Small sachet pricing → ₹1–₹10 packs for rural & low-income buyers Focus: Affordable + premium both 3Place (Distribution) Strategy Strong distribution network: 8+ million retail outlets Urban + Rural reach Modern trade + E-commerce: Amazon, Flipkart, Blinkit, Zepto, BigBasket Project Shakti: Rural women entrepreneurs as distributors Focus: Maximum availability everywhere 4Promotion Strategy TV + Digital + Print + Outdoor ads Celebrity endorsements High emotional storytelling ads (Surf Excel, Lifebuoy, Dove) Heavy digital + influencer marketing Focus: Emotion + trust + brand recall Summary (In One Line) HUL’s marketing mix strategy = Strong brands + affordable pricing + massive distribution + emotional advertising
What strategy should a company pursuing a multidomestic strategy adopt?
Global geographic
What is the vision and objectives of the HUL?
Objectives of HUL
What is pan global strategy?
common products that adopt
Whose battle strategy did Scipio adopt?
Hannibal's.
What are the new product development of hul?
idea generation product concept market strategy business analysis development design test marketing commercialization
What is the full form of the company HUL?
HUL means HULSOOR
What are the Companies that adopt global strategy?
companies that are looking to expand
When was Hul Jharkhand Party created?
Hul Jharkhand Party was created in 1968.
Which strategy should individuals working in a diverse workplace adopt?
b
What product strategy did WOI adopt?
The product stratefy that WOI adopt was that build an organization around what satisfies the customers needs and wants.
Is HUL is Indian Company?
actually HUL is merger of Indian and Britain companies based in India
