Yes, the direction of the flow depends on the contentration of water on the out side and the inside of the cell's membrane.
Water can be considered to "dissolve" into the membrane lipids, then diffuse across the membrane and come out of "solution". This can of course happen in either direction.
estrogen
The cell membrane is a membrane separating the inside of the cell from the outside environment. This structure is also known as the plasma membrane or the cytoplasmic membrane.
Sodium, potassium and calcium are the three things that move through the plasma membrane. There are many other molecules and ions that do move through cell membrane. Plasma membrane have a selective permeable property.
it is permeable to some molecules and not permeable to others.
mitochondria
Lipid-soluble molecules such as O2 and CO2 diffuse freely through the plasma membrane.
proteins
Only nonpolar (hydrophobic) molecules can pass through the bi-lipid membrane. For example, hormones are nonpolar, and they can pass through the membrane.
The plasma membrane is made up of a lipid bilayer and some proteins. The transmembrane proteins are the structures which are involved in the transport of molecules in or through the cell.
Diffusion is a type of passive transport but the answer I think you are looking for is this: water, gasses(N,O2,CO2...), and ions(K+, Na+...)
ions and polar molecules
no
Large, polar, uncharged molecules cannot pass through a membrane without the help of protein channels embedded into the plasma membrane. Ions also have difficulty passing; they need ATPs.
Transport mechanisms
The plasma membrane is made from tightlypack phospholipids. The plasma membrane prevents polar molecules and large molecules from diffusing freely. Fatty (lipophilic) molecules can easily pass through. since cells often need water soluble materials such as water and sugars, transporters and pores need to be made out of proteins to let those molecules through. One of the most important pumps is the Na+/K+ ATPase pump which maintains gradients of sodium and potassium across the cell membrane
Water molecules travel through the plasma membrane, tonoplast membrane. In biological systems, the solvent is typically water.
The Plasma Membrane, which has a phospholipid bi-layer.