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Kentucky Fried Chicken makes great use of the Marketing Concept. They are always coming up with new menu items, which they advertise through television ads, as well as billboards. The TV ads pop up a lot during sporting events, which shows that KFC knows who their target audience is and they know where to get their attention. They are always showing up in magazines, adding coupons to their ads as well.

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Q: Does Kentucky Fried Chicken make use of the Marketing Concept?
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