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McDonald's is indeed a threat to Taco Belle because as well as Happy Meals and McChicken Sandwiches and much loved McDonald's favourites, McDonald's supply tacos too which puts the whole of Taco Belles business in danger. In addition to this, McDonald's is a much more widely known brand than Taco Belle and therefore has the power to entice more customers that may be loyal to Taco Belle to them with their powerful hold over the media through advertising.

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