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Does advertising have the power to influence people to buy unwisely?
Wiki User
∙ 15y ago
In brief, yes advertising absolutely does have that ability. This is why businesses should be held responsible and accountable for what they sell and how they sell those products. It's called "social responsibility." In addition, businesses make it so easy for individuals to purchase merchandise with money they haven't even earned yet. That's right, you guessed it; Just put it on the credit card. Sooner or later that credit card will choke you! Once again, it's about social responsibility. Lastly, on the other hand consumers need to step up to the plate and become more informed about the products they purchase, and use discretion when they make their purchases. In other words, adults have the ability to make wise decisions. They can say yes, they can say no, or they can say not at this time. But it appears so many people what everything, and they want it now. Therefore they can expect to pay the consequences for not having the will power and using good discretion.
Wiki User
∙ 15y ago
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What is star power advertising?
Star Power advertising is when the company uses a famous celebrity to sell their productie. Jennifer Hudson for weight watchers, Justin Bieber for proactuve etc.
Is advertising deceptive?
Advertising can be deceptive but not all advertising is deceptive. You need to develop an ability to evaluate what you are being told. Two old sayings apply to your question, "Let the buyer beware" and "Knowledge is Power".
What is ambient advertising?
Ambient advertising slowly started making itself known towards the late 90's. It refers to all advertising that is out of home and non-tradtional - it is exciting, fun, targeted and engaging. Due to the decline in the power of traditional media and advertising, it allows organisations to target increasingly diverging audiences, who are often hard to reach. Ambient advertising does this in the most innovative and engaging ways available. Great examples of Ambient advertising can be found at Ambient Media Worldwide (www.ambientmediaww.com). Alternatively you can email me at jack@ambientmediaww.com and I will be more than happy to answer any questions.
Advertising vs. promotion?
Difference Between Advertising and Promotion Advertising and promotion are two marketing tools and they are both used in the modern marketing. At first sight it is very hard to see the exact difference between advertising and promotion. Both advertising and promotion use the same techniques and the gained results are basically the same. However, there are a few things that highlight the difference between advertising and promotion. These differences are the following : amount of time spent ( advertising need more time for results, while promotions have instant effects ) impact on overall sales ( advertising can produce greater profits, promotion lower profits ) overall costs general purpose company type The advertising techniques are often used by middle level and large level companies. The goals of these companies are the strengthening of their brand and the building of long term sales. The most popular types of advertising are the television and radio adverts, national or local press advertisements ,large billboards and posters. The main power of advertising is creating strong brands and making long term sales. Beside the long term sales advertising also helps to improve short term and middle term sales too. Building and the strengthening of the consumer loyalty is the ultimate goal of advertising. After starting an advertising campaign we must wait a longer period of time before we can see any substantial results. This time period can be from months to even years. Because of this time frame and the high initial costs, advertising is suitable for large companies and corporations only. On contrary to advertising, promotion is more focused towards the short term results. Although promotion is also participating in the process of brand building this is not its goal. The only major goal of the promotion is to build the sales in the short time period. The most popular ways of promotion are the discount coupons in the local press, two for one special promotions, free product samples and other special events held in stores. The creation of promotions is very easy and they can result in very good short term gains. The cost of the promotion is significantly lower than advertising and because of this fact promotions are more suitable for small companies. The cost efficiency and the required time frame do not exclude medium companies or large companies to organize promotions. On the contrary, medium and large corporations also set up promotions, the everyday example is the daily or weekly product promotions in large national store chains. Of course, there is a number of similarities in advertising and promotions. These two marketing tools are sometimes support each other and it is not rare that advertising campaigns use promotions too. During advertising campaigns, promotions are used to make the overall success of the campaign more greater.
What are the disadvantages of advertisement?
Type Demerits1 Demerits of Advertising (Objections) Various objections against it may be listed as follows: 1. Economic Objections a) Advertising is not productive. It is true that it does not produce any tangible goods. It is said to involve wasteful expenditure. b) It forces people to desire and buy goods, which, in fact, are not within their means. c) It increases the cost of goods. Advertising charges are included in the price, which the consumer has to pay. d) Advertising results in monopoly. The consumer becomes a slave to a particular brand. 2. Social Objections a) Most of the advertisements contain tall claims and the consumers do not enjoy the benefits advertisement in full. They are shortlived only. b) The press is influenced by the advertisers because they provide major revenue for the existence of newspapers. 3. Ethical Objections a) Advertising appeals make people to use such articles, which may affect their health. For example alcoholic drinks and cigarettes. b) People with less purchasing power cannot afford to buy articles even though advertisements create a strong need in them. Thus a section of society remains discontented. Whatever may be said against advertising, it is increasingly used almost in every branch of business to promote sales. It is not merely a means of sales promotion but today it has become a science equivalent to any other social science. Type Demerits 2 These are the disadvantages of advertising: Increases the cost: It increases the cost of goods. The cost of the advertisement is included in the price and is ultimately borne by the customers. Misleads the public: It misleads the public by giving false statements about the product. (It may be true in some cases but majority of advertisers know the value of honest statements.) Creates a dissatisfaction: It creates tastes and desires for some people whose income may not allow them to buy. Such people feel dissatisfied. Creates a monopoly: It increases monopolistic trend. Due to advertisement some manufacturers create monopoly in industry and thus reduce healthy competition. It becomes difficult for new firms to enter the field. Creates the confusion: It creates the possibility of wrong purchases. Being impressed by the advertisement, in some cases, a person is not able to purchase the commodity, which he actually wants to purchase. Encourages luxury: This encourages luxury. Mostly the commodities related to comforts and luxuries are advertised, for example, cigarettes, cosmetic goods and etc. due to advertisement of cigarettes several persons start smoking cigarettes, which becomes habit. Reduces cleanliness: It reduces cleanliness. Large number of posters and writings on the walls are used for advertisement. This makes the roads and the walls of the houses look dirty. Thus, it reduces the natural beauty. Causes wastage: It is a cause of wastage of natural resources. As a results of advertisement, style and fashion change quickly. It makes the goods out of fashion.Cost.
How is influence a power?
Influence is a power because many people in the world can get influenced by someone everyday, so it is like a huge piece of power.
How do people use their power in pluralist theory?
A large number of people hold power.
Is the church losing its power and influence on people and society today?
No.
Of what importance is influence in business management?
Influence is the ability to bring about change and produce results; people derive influence from interpersonal power and authority. Interpersonal power allows organization members to exert influence over others.
Why did the nothings gain power in 1840?
many people feared the influence of immigrants on politics
Why did the know-nothings gain power in the 1840s?
Many people feared the influence of immigrants on politics
Why did so many people want to marry elizabeth 1?
Power and influence.
Is power the same as influence?
Power and influence are related concepts but they are not the same. Power refers to the ability to make things happen while influence refers to the ability to affect the behavior or opinions of others. Power can be used to influence, but influence does not always require power.
Why does the church still have power over people today?
The church still holds power over people today due to its historical influence, community support, moral authority, and spiritual significance in many individuals' lives. Many people find comfort, guidance, and a sense of belonging in their religious beliefs, giving the church continued influence.
Who are the decision makers people with influence and power surrounding the issue?
Local/State Government
Why did the know nothings gain power?
many people feared the influence of immigrants on politics
How do issues of power wealth and morality influence war?
It makes the other people they are against, angry
